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Frequently Asked Question

How does Gallup polling work?

Polling, or survey research, contains many facets. A thorough understanding survey research is described in "How Polls are Conducted", an excerpt from Where America Stands, a book published by John Wiley & Sons, Inc., in 1997. In this essay, Gallup Poll editors address sampling probability, sample selection, sample size, survey interviews, survey questions, and interpreting the results.

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